The Fisherman: You’re Already Home

Last night I had the pleasure of presenting to the DC Lean Startup Circle community.  The theme was around the hidden costs of following the Lean startup methodology, and I closed with an abridged, slightly mangled version of this parable about a fisherman in Mexico.  As a make-good I’m posting the complete version below.

The point I was making is that in life there’s often a tendency to size up how you rate versus something else: another person, company, or lofty goal.  This is exacerbated in a startup, and particularly for practicians of Lean, where close monitoring of metrics, A/B testing and constant challenging of assumptions are key tenets.  It can be often grueling work towards what seem like moving targets.  But if we’re passionate about what we’re doing right now, that won’t matter.  We’ll still be making progress, but we’ll enjoy the journey.  LIke the fisherman, we’ll “already be home” (a phrase inspired by a similarly named Jay-Z track).  Here’s the story:

A boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them. “Not very long,” answered the Mexican. “But then, why didn’t you stay out longer and catch more?” asked the American. The Mexican explained that his small catch was sufficient to meet his needs and those of his family. The American asked, “But what do you do with the rest of your time?” “I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs … I have a full life.” The American interrupted, “I have an MBA from Harvard and I can help you! You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat. “And after that?” asked the Mexican. With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middle man, you can then negotiate directly with the processing plants and maybe even open your own plant. You can then leave this little village and move to Mexico City, Los Angeles, or even New York City! From there you can direct your huge new enterprise.” “How long would that take?” asked the Mexican. “Twenty, perhaps 25 years,” replied the American. “And after that?” the Mexican asked. “Afterwards? That’s when it gets really interesting,” answered the American, laughing. “When your business gets really big, you can start selling stocks and make millions!” “Millions? Really? And after that?” “After that you’ll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take a siesta with your wife and spend your evenings drinking and enjoying your friends.”

 

 

 

So Much Things to Say (about why we’ve been quiet)

It’s been WAAAY too long since we’ve posted here – but all for good reasons.  We’ve been busy working behind the scenes, and for better or for worse we’re generally more focused on DOING than TALKING about it (which isn’t the best PR strategy I must admit – but I’m getting better :) .

Bob Marley photo thx to The Independent UK / Getty Images

 

Becky and I have both been travelling on and off over the past several weeks.  Just this month I went to London for World Travel Market and met with my partner par excellence Pierre Alzon in Paris.  After just a few days at HQ in Washington, DC I flew off to Scottsdale, Arizona for the Phocuswright Conference where we introduced TripTuner to the heavy hitters of the online travel industry.  Add in some travel to see family and a few days of skiing in Vail, Colorado over Thanksgiving here in the US and it makes for a busy month.

Since our last post we’ve also received a ton of new fans from some great press in The New York Times, Business Insider, The Kim Komando Show (which is huge…who knew?), an Italian blog and even from a Danish magazine.  ALSO we’ve also put a few new wrinkles into the TripTuner based on feedback from our users: larger photos, a regional filter so you can find new destinations within a certain region (our default setting: ANYWHERE, of course) and a cool map view that will adjust to your regional settings as well.

Now filtered by region for your enjoyment.

Fine-tuned reccs, all across the map.

All of which means we have a ton of work to do amid the end of the year rush, so I thought it would be appropriate to ease things up a bit with a Bob Marley-inspired title to this post.  But then, you already knew that.  Thanks for hangin’ with us, there’s more to come soon (or “soon come” as they say in Jamaica).  Stay tuned!

Rollin’ with The R: Yahoo’s Loss is Our Gain

Saw a TechCrunch post last Tuesday on how Marissa Mayer, the recently-appointed CEO of Yahoo has decided to allow the removal of “The R”- their registered trademark symbol – from their logo.  I guess that’s one way to leave your mark (so to speak) on a company but to be honest I hadn’t really noticed it either way.  It’s one of those ubiquitous symbols that you take for granted and don’t notice until you really look at it.

Now while a large established company like Yahoo can rest assured that it’s trademark is safe, a young startup trying to establish an identity in an industry filled with big players is another matter.  As it turned out, that same day I got a text from my wife about a big package from the US Patent & Trademark Office.  Our trademark had been registered!

Not a huge deal, I know.  Like any young company we’ve got a laser focus on what really matters – growing our bottom line – but it was really great to see.  I guess that in the topsy-turvy world of entrepreneurship it’s one of those rare outcomes where you feel like you had some measure of control over a well-defined process (the antithesis of startup life, really).  At any rate, we’ll take your R, Ms. Mayer.  And we’ll roll with it.

Bienvenue Pierre Alzon à TripTuner!

It’s well after 6pm in DC, which means it’s officially July 14th – Bastille Day – in France and we could not think of a better way for us to celebrate it announce a major coup.  Pierre Alzon, the founding père of internet travel in France has joined TripTuner as Partner and Managing Director for Europe, based in Paris’ vaunted “Silicon Sentier“.

You can find more about Pierre here but suffice it to say that we’re so happy we feel like we could conquer a fortress!  Please join us in welcoming him on board and feel free to leave a message for him in the comments here or on our Facebook page.

Vive la (TripTuner) France!

To continue with our Francophone frenzy we’re announcing the launch of our French site at www.TripTuner.fr.  Like our US site, it’s a beta but you’ll be seeing many new destinations suited to that market plus a long list of new features we’ll be rolling out over the next few months.

French Press

Finally, to round out our of Bastille Day bash we’re gonna give you an opportunity to brush up on your French with this article on Pierre and our recent launch in France.

Merci beaucoup for all the love and support you’ve shown for TripTuner.  We’ve come a long way in our first 7 months and are happy to have you with us as we grow. A bientôt and #staytuned!

Off The Beaten Path: Trekking Mount Kelimutu

mount kelimutu volcanic lake, Indonesia

Surreal volcanic lake atop Mt. Kelimutu - photo by Rosino

It’s Indonesia back-to-back for #wheretogowednesday as this week we’re highlighting the remote, colorful volcanic lakes atop Mt. Kelimutu on the island of Flores.  To give you a little taste, here’s a travel tale from a memorable hiking experience there…

It’s 3:30am–time to catch a truck ride up the 8-mile kilometer path to Keli Mutu, a unique cluster of volcanic lakes just outside Moni village, on Indonesia’s island of Flores.  A few groggy trekkers join my wife Ingrid and I for the chilly ride up in an open sided wooden stake truck.  During 45 minutes of slow curve climbing and just-in-time downshifts, stars give way to nascent orange sunlight and purple clouds.

We crawl out of the crate-like truck and hike to a perch above 3 volcanic lakes, each nestled within a blasted-out crater, colored by the chemical composition du jour.  The closest was a pale aqua blue green, like a tub of molten Crest toothpaste.  Next to it, over a razor thin ridge, lies an oval shaped dark green-brown pool of what looks like 10-W-40 motor oil.  Behind our viewing peak, a rich charcoal-black lake sits inside a tree-lined crater bowl.

An entrepreneuring villager sells hot tea on our viewing peak, the perfect complement to a mountaintop sunrise.  By 6:00 am, we’re bathed in sunlight.  In the distance, misty ocean surf rolls in.  Closing my eyes, I listen to the breeze as it envelops me, etching the scenery forever in my mind.
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where to go: Saparua Island, Indonesia

We’re baaaack!  #WhereToGoWednesday went missing for a few weeks (been focusing on a few new wrinkles we’ll unveil in the coming weeks) but as lovers of remote islands we’re especially happy to bring you this week’s most popular destination – Saparua Island in Indonesia’s Maluku province.  A long haul from the US, it’s mainly for those who want to venture off the beaten path and blend in with local laid-back island life.  You’ll need to fly into Ambon then take a bouncy speedboat from there.   Think sarong’s and flip-flops, rustic beach-huts and fresh-caught fish dinners.  When you’re done snorkeling with sharks, grab a bemo van into town and visit the old Dutch colonial Fort Duurstede.  There’s not much to do here, and that’s the point.  Chat up a local, or disappear into your own private Gilligan’s Island escape.  Want to check out some similar places? Set your TripTuner sliders to remote, beach and thrifty right here.  Stay tuned!

Saparua Island, Indonesia

Photo courtesy of Berthy Mailoa. Terima kasih!

where to go: Puglia, Italy

OK, so normally #WheretoGoWednesday is a weekly-ish feature on the most popular destination on TripTuner for the past 7 days but I was won over by the good folks over at Southern Visions Travel, a Puglia, Italy based operator of amazing gourmet & cycling tours.  They stopped by TripTuner HQ this week and wowed us with their culinary prowess

Polignano a Mare

in between various events and an appearance with J.C. Hayward on Washington, DC’s News 9 at Noon.  I had the pleasure of experiencing one of their tours this past summer and highly recommend it for a unique and memorable, active yet relaxing sojourn.  Whether it’s browsing the whitewashed town of distinctive trulli buildings in Alberobello, a caffe fredo after a bike ride to Locorotondo or a fantastic seaside lunch of cavetelli frutta di mare near Polignano a Mare, you will never forget this still relatively untouched (at least by Americans) region down in the heel of Italy’s boot.  And of course, if you need some guidance on getting it done, we’re here to help.  Stay tuned!

Where To Go: Big Island of Hawai’i

Image by Randy Stewart

It’s time once again for #WhereToGoWednesday. The Big Island was the most desired destination this week, and it’s easy to see why.  It has something for everyone – from the local flavor of lush, green Hilo to the craggy lava beds of Volcanoes National Park; from the resorts and golden sands of Kona to the sometimes snowy summit of Mauna Kea and it’s observatories.  All good reasons, but this howlie would go just for the ahi tuna poke alone.

WhereToGo: Bazaruto Island

Though it’s not surprising to see tropical beach destinations rise in popularity during the winter, it’s notable that Bazaruto Island in Mozambique is this week’s most popular destination for #WhereToGoWednesday.  When we set out to create TripTuner, we wanted to help travelers find places in tune with their interests – both near and far, familiar and unknown.  To have such a remote destination top the charts this week tells us that we’re succeeding in shedding light on lesser-known locales.  Bazaruto (part of the eponymous archipelago) is a remote gem of sweeping golden-

bazaruto island lodge

Bazaruto Island Lodge photo by F H Mira

white sand dunes, surrounded by deep indigo waters of the Indian Ocean, just a boat ride away from the popular coastal town of Vilankulo.  South African travelers have known about this part of the world for awhile, but Bazaruto Island remains largely unspoiled, with just a handful of luxe places to stay like Indigo Bay Island Resort & Spa and the Bazaruto Lodge.  Inspired to see more options?  Check out these remote beach ideas.  Stay tuned.